XYZ Company opts for additional customization (at our reasonable hourly rate) so their marquee will be more XYZ-specific. They will use the poster for long-term, repetitive purposes; therefore, we recommend lamination when printing it at their reproduction department.
Per XYZ's instructions, the revisions on the 'mock-up' to the right transform our standard marquee into a specially-tailored poster - just for XYZ!
Although each branding process is unique, and varies from project to project, this particular conversion took only five hours (excluding pending translated version).
